Privacy Policy

Effective Date: January 1, 2026

Worktrux LLC respects your privacy and is committed to protecting the personal information you share with us through this website, at our dealership, by phone, by text, or through any other interaction with us

Information We Collect

When you interact with our fleet websites, we may collect:

Information You Provide

We may collect information you provide directly to us, including your name, address, email address, phone number, driver’s license information, vehicle information, trade-in details, financing information, employment information, and messages or requests you submit through our website

We may also automatically collect certain information when you visit our website, including your IP address, browser type, device information, pages viewed, links clicked, location information, and activity on our site. We may use cookies, pixels, tags, and similar technologies to collect this information

How We Use Your Information

We use your information to:

  • Respond to your questions, requests, and vehicle inquiries
  • Schedule appointments, test drives, service visits, and callbacks
  • Process transactions, financing applications, trade evaluations, and purchases
  • Communicate with you about vehicles, parts, service, recalls, offers, and events
  • Improve our website, inventory presentation, customer experience, and advertising
  • Measure the effectiveness of our marketing and advertising
  • Protect against fraud, maintain security, and comply with legal obligations

How We Share Information

We may share information with companies that help us operate our business, including website providers, CRM providers, advertising partners, lenders, manufacturers, service vendors, analytics providers, and vendors that assist with communications, payment processing, or business operations

We may also share information when required by law, to protect our dealership or customers, in connection with a business transaction, or with your consent. We do not sell your personal information for money. However, some privacy laws may define certain data sharing with advertising and analytics partners as “selling” or “sharing.” Where required by law, you may have the right to opt out of that type of sharing.

Advertising and Cookies

We may use cookies and similar technologies to make our website work properly, understand visitor activity, and show relevant advertising on other websites and platforms. Our advertising partners may collect information about your activity on this site and across other online services over time

You can manage cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.

Text Messages and Email

If you provide your mobile number, you may receive calls or text messages from us regarding your inquiry, appointment, vehicle, service, or offers. Message and data rates may apply.

Consent to receive marketing texts is not required to purchase a vehicle, product, or service. You may opt out of marketing text messages at any time by replying STOP. You may unsubscribe from marketing emails by using the unsubscribe link included in the email. Your Privacy Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including the right to request access, correction, deletion, or a copy of certain information we maintain about you. You may also have the right to opt out of certain targeted advertising or data sharing.

To submit a privacy request or ask a question about this policy, contact us using the information below. We may need to verify your identity before completing certain requests

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system, website, or electronic transmission is completely secure, and we cannot guarantee absolute security.
We retain personal information only as long as reasonably necessary for business, legal, operational, and record keeping purposes.

Third-Party Links

Our website may contain links to third-party websites, including manufacturers, lenders, insurance, or social-media sites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before providing personal information.

Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact:

Worktrux LLC
7320 Airport Blvd.
Mobile, AL 36608
Phone: 251-342-4150
Email: mprice@worktruxllc.com